Today, technologies such as monocoque construction and autonomous driving are constantly refreshing the perception of domestic cars among the Chinese people, and further opening up the market for domestic car sales. In May of this year, the sales of new energy vehicles reached 804,000 units, a year-on-year increase of 38.5%. However, with the rapid development of the automotive industry, a storm targeting outstanding domestic car manufacturers is spreading, which is the rampant "black PR incident" in recent years.

What is black PR?

Black PR refers to organizations or individuals who maliciously denigrate and disrupt the normal operations of a brand, and receive compensation from the brand's competitors. In recent years, black PR has become a major tool for car product peers to undermine each other.

As BYD, which ranks first in the sales of domestic new energy vehicles and has the highest market share, naturally becomes a key focus of black PR.

So, how does BYD fight back in this "black PR storm"?

As the domestic new energy vehicle industry transitions from policy-driven to market-driven, competition among various companies is becoming increasingly fierce. For example, many new energy vehicle brands have concentrated their main models in the price range of around 200,000 yuan.

Advertisement

In this competitive process, some car manufacturers, seeing that their products cannot compete with their rivals, begin to seek ways to use online PR and public opinion manipulation to maliciously smear their competitors and spread negative news.

For instance, every once in a while, they release issues similar to the "brake gate" quality problems. After all, as long as the sales of competitors decrease, their own cars can quickly fill the market gap.

However, this method of suppressing competitors can only provide a temporary respite for the car manufacturer in the short term. In the long run, it not only fails to put the company on the right track but also undermines the credibility of the entire automotive industry in the hearts of consumers.In response to this, some time ago, Li Yunfei, General Manager of Brand and Public Relations at BYD, posted on Weibo, directly accusing some competitors of maliciously denigrating and undermining BYD. Li Yunfei "also straightforwardly called on the public to provide clues about black PR, and for clues that can clearly point to individuals or companies involved in black PR, BYD will offer a reward of 200,000 to 5 million yuan.

We firmly oppose the marketing of stepping on others to promote oneself; this is BYD's stance, and it is also the attitude of the entire Chinese automotive industry. We reject all forms of black PR that hinders the development of China's automotive industry.

During his participation in the China Automotive Chongqing Forum, Li Yunfei also expressed his personal hope that Chery Automobile can sell more and more, approaching BYD to become the second in China. In this way, not only can it help BYD share the profits from "black PR," but it can also join hands with BYD to strengthen the Chinese new energy vehicle market.

From Li Yunfei's words, we can see that Chery Automobile is a company that makes cars cleanly and seriously. They do not maliciously use "black PR" to strike at competitors, nor do they use the "one up, one down" method to let offline sales belittle their peers. Such an automotive company deserves our respect, and China needs more automotive companies like this!

Of course, as a product of industry development, black PR has never appeared out of thin air.

The more mature an industry is, the more it needs a supervisory mechanism to maintain market order. However, if this supervisory mechanism is no longer objective and has an interest bias, then this supervision will evolve into black PR. And if black PR is allowed to run rampant, the moral standards of the entire industry will only decrease.

Therefore, for the healthy development of China's automotive industry, we sincerely advise some car companies not to go too far! If the product strength is not enough, develop the product; if the service is not keeping up, improve the service. If you lose this round of competition, bet on the next round. Engaging in "black PR" and other crooked ways will eventually squander the industry left by our ancestors.

At the same time, we will also join hands with car companies like BYD and Chery, who are dedicated to making cars, to jointly eliminate demons and monsters, combat black PR, and let Chinese enterprises usher in a pure electric era of a hundred flowers blooming!